20 May 2010 : Written by The Campingninja Team
A very successful day at the TMI conference in Derby. Visit England presented their recently launched Strategic Framework for Tourism in England. The first of its kind for 10 years. Developed in collaboration with business and individuals from across the public and private sector the framework aims to maximise tourism's contribution to England's economy, employment and quality of life.
We at Campingninja were pleased to hear that many of our objectives as a business are the same as at a national level. Issues such as creating a greater connectivity between the visitor and the experience. Encouraging accommodation providers to maximise distribution through multiple channels like our own. Improving the way in which information is filtered for customers' specific needs. This was great news for Campingninja and our campsite owners.
There were some very interesting statistics to come out of the day from 2009. 76% of the UK population (46.8million) use the internet. 24% UK mobile phone users have browsed the internet on their phone. These figures back up other industry statistics such as 70% of people looking for a holiday in the UK in 2009 want and expect to find and book it on-line.
Campingninja has been born to provide just that for campsite owners and campers. All in all a very successful day and it was great to meet up with the regional tourism bodies such as Visit Cornwall, Lincolnshire, Forest of Dean, Northumberland, County Durham, Visit Peak District and of course Visit England.